Connecting the Dots between Marketing and Sales

Marketing and sales departments often exist in silos. As a result, a disconnect forms between their efforts, which can lead to a number of missed opportunities on both sides. In this video, Jonathan Gray, Vice President, Marketing, Growth Services, TeleTech, discusses how bridging these silos is key to opening up a free-flow of customer data between the two groups. This data can then empower marketing and sales to reach their individual goals, while simultaneously leading to bottom-line growth for the entire organization.