The at-home environment has put digital, convenience and proactive service into hyper-drive. This applies to sales as well as customer service. Inside sales associates are turning to new ways to meet and beat sales targets.
For sales organisations, agility and adaptability are vital, especially in today’s rapidly shifting sales landscape. At a time when marketplaces, buyer behaviour, and sales targets are quickly changing, sales leaders need to reevaluate their approach to driving acquisition, growth, and retention—and be ready to change again if necessary.
At its best, sales is about helping clients succeed. When we help our clients win, we win as well. But these aren’t normal times and sales approaches that worked a few months ago may not work today. How can salespeople survive or even come out stronger in this new reality? The answer comes down to three core principles: be authentic, buyer-focused, and human. Here are four examples of how sales leaders can do exactly that.