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APAC Blog


Conversational Messaging: Why Customers Demand it (and How to Deliver it)

Forward-thinking business leaders understand that exceptional CX is about continuously seeking better ways to use technology, data, and operations. Well, today, a question for many consumers is, “Why can’t I message this company in addition to calling or sending an email?”

3 Essential Steps to Prepare Bots and Employees for Shared Success

Raise your hand if this describes your firm: Everyone wants to be innovative, but not everyone wants to change. Consider automation. Employees understand the benefits of automation and bots but research shows many employees also fear being replaced by technology.

Benefits of Robotic Process Automation: RPA Best Practices for successful digital transformation

The Technology Behind Customer Engagement

This was originally posted as an article in the Customer Strategist Journal.
To read the latest issue click here.

Customer Experience Management Strategy and Best Practices

This was originally posted as an article in the Customer Strategist Journal.
To read the latest issue click here.

How to Take the Game Out of Gamification

Whether or not you realise it, there’s a good chance you’ve participated in a gamification program. Airlines, hotels, grocery stores, weight loss, wearable devices and most industries offer loyalty programs that use game-based mechanics to drive real-world behavior. But despite its ubiquity, companies can stumble in using gamification. To set your program up for success, here are examples and tips for creating savvy gamification programs.

Machine Learning Insights in Customer Analytics

This was originally posted as an article in the Customer Strategist Journal.
To read the latest issue click here.

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