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Customer Journey Maps: Which Framework is Right for You?

4 Ways to Prepare for Unexpected Customer Support Surges

Life is complicated and rarely goes as planned. For customer-facing companies, sudden emergencies like natural disasters or data breaches can trigger waves of consumers looking for help and answers. Seasonal issues can creep up on companies too, when customer interactions wildly fluctuate throughout the year.

Real time marketing analytics: Customer data optimisation best practices

This was originally posted as an article in the Customer Strategist Journal.
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