The Hidden Obstacle to Great Corporate Culture: Unconscious Bias

This was originally posted as an article in the Customer Strategist Journal.
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The 3 Customer Journey Layers that create the most impactful CX Maps

How to Take the Game Out of Gamification

Whether or not you realise it, there’s a good chance you’ve participated in a gamification program. Airlines, hotels, grocery stores, weight loss, wearable devices and most industries offer loyalty programs that use game-based mechanics to drive real-world behavior. But despite its ubiquity, companies can stumble in using gamification. To set your program up for success, here are examples and tips for creating savvy gamification programs.