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APAC Blog


Rethink, Reset, Rebuild: Here’s How Businesses Earn Back Customer Loyalty and Brand Loyalty

How has COVID-19 affected customer and brand loyalty and what can businesses do to regain that loyalty? Here’s what industry experts, researchers, and customer experience leaders are seeing on the ground as major corporations to SMBs attempt to answer this very question.

Contact Centre vs. Call Centre: 6 Key Differences and Why it Matters

Does your business need a call centre or a contact centre? Although these terms are often used interchangeably, there are key differences between these common business communication models. Understanding the difference between a call centre and contact centre, and how they apply to your business needs, is a critical first step to building an efficient, differentiated customer experience that drives loyalty and customer satisfaction.

Universities: For Contact Tracing Success, Make it Effortless

As another season approaches, it’s unquestionable that communities need to ramp up capacity to test, trace, and isolate to prevent a surge of new COVID-19 cases. While contact tracing is a proven disease control strategy, government agencies can’t do it alone. Universities, healthcare systems, and private organisations also have a role to play.

Unlock Relevant Sales Experiences with Speech Analytics

The at-home environment has put digital, convenience and proactive service into hyper-drive. This applies to sales as well as customer service. Inside sales associates are turning to new ways to meet and beat sales targets.

Stay Ahead of Evolving Customer Behaviour this Holiday Season

3 Elements That Power Effortless Customer Experiences

Understanding where your customers are and how to reach them in a seamless fashion is the cornerstone of any modern customer experience. Unfortunately, by the time a customer typically reaches your contact centre it means you have failed to deliver an effortless experience.

Effortless CX Starts with the Employee Experience

One of the effects we’ve seen from the COVID-19 crisis is that the digital evolution of industries has accelerated from both a consumer and business perspective. But with the shift to digital and AI-driven applications happening so rapidly, companies are grappling with new challenges such as, how do we deliver frictionless customer experiences in a virtual environment?

9 Simple Steps to Help Contact Centre Employees Feel Confident Returning to Work

Contact Centres Maintain Human Connections in Times of Crisis

In times of crisis -- like right now -- people are naturally anxious. They are unsure of what will happen next. They have questions. They need answers. And in many cases, they are looking to connect with other people to share their experiences, emotions, and find someone who will listen. It’s a way to gain reassurance that we’re all in this together.

The Need for Humanised Automation Is Accelerating—Don’t Fall Behind

Pop quiz: how many articles do you recall reading about the human benefits of automation versus the threat it posed to jobs prior to the COVID-19 pandemic? More of the latter, most likely.

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