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APAC Blog


Customer Acquisition vs. Retention: The Perfect Balancing Act

The art of attracting and keeping customers is a balancing act, and the pandemic was an anvil thrown onto the scale. The brands that survived the shift in everyday life knew how to not only bring in new customers, but nourish the relationship with empathy and personalisation.

Sales Outsourcing: 11 Benefits of Outsourcing Sales to Get a Jumpstart on the New Normal

What is sales outsourcing and how could it help my company during these uncertain times? Sales outsourcing allows you to take advantage of untapped opportunities by leveraging additional salespeople through an outsourcing partnership.

Four Traits of Customer-Centric Leaders

This was originally posted as an article in the Customer Strategist Journal.
To read the latest issue click here.

9 Leadership Behaviors That Drive Customer Loyalty

This was originally posted as an article in the Customer Strategist Journal.
To read the latest issue click here.

My colleague Kurt in Brussels recently told me a customer experience story he experienced first-hand.