The Race Is On: Rethinking Your Digital Customer Experience Strategy
Latest Issue of TeleTech's Customer Strategist Journal Explores Ways to Meet Consumers' Mobile Expectations and Build Deeper Customer Engagement
"We've dedicated this issue of the Customer Strategist to helping our readers understand how to put digital technologies to good use. It illustrates how
- How Mature is Your Digital Customer Experience Strategy? Track the maturity of digital customer experience across six key areas.
- Six Ways to Make Your Mobile Experience Stand Out Advanced features aren't enough—focus on meeting the customer's needs.
Riseof the Chief Marketing Technologist Aetna's head of marketing technology and innovation blends two disciplines into a hybrid future of enterprise success.
- GM Goes All In on Connected Vehicles The automaker is betting it can improve the driver and passenger experience through integrated mobile services.
Other articles include a look at when successful leaders resist convention and accountability takes a back seat, why
Available online, in print or via mobile device, Customer Strategist is published quarterly and provides executives with insights that lead to innovative strategies for building more profitable customer relationships. It facilitates learning and action by presenting the most progressive thought leadership and providing access to the proprietary methodologies of