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Despite their growth and popularity, loyalty programs don't automatically pay off for businesses. Analysis by
"In our latest issue of Customer Strategist, we explore the current state of customer loyalty in business. New technology and data analytics are creating amazing ways to engage with customers as never before. These tools are enabling brands to better understand what sparks an emotional, lasting connection with their customers across industries and customer touch points," said
Pop the Bubble Surrounding Your Sales Team Research reveals the isolated and unclear nature of sales organizations as they emerge from the Great Recession.
From Loyalty to Engagement Telecom operator Proximus marries the old with the new to optimize its loyalty program.
Gamifying Customer Engagement to Drive Growth The 7 E's of next-generation loyalty strategy.
Healthcare's Loyalty Landscape Here's what it takes to drive engagement and retain members.
Other articles include a look at the nine leadership behaviors that help create environments where customer loyalty can easily grow, how technology decisions can influence the type of experience created for customers, and review of airline loyalty programs today compared to when they were introduced more than 30 years ago.
Available online, in print or mobile device, Customer Strategist is published quarterly and provides executives with insights that lead to innovative strategies for building more profitable customer relationships. It facilitates learning and action by presenting the most progressive thought leadership and providing access to the proprietary methodologies of