Big Data: Worth the Energy?
TeleTech's eNewsletter Explores How to Turn Customer Data into Actionable Insights
There are a multitude of operational and technological obstacles that companies must overcome before they will recognize the benefits of Big Data. These challenges include disconnected data silos, competing priorities, and a fragmented view of a customer's interactions with a brand.
The July issue includes:
- A look at how companies can overcome internal obstacles to generate solid business results.
- An examination of how to ensure that your customer analytics support the fundamental building blocks of growth and prosperity.
- A story about how a leading insurer used marketing analytics to drive acquisition costs down 60 percent.
- An exploration of how analytics can help you differentiate your brand across every customer touch point.
- A review of how analytics and customer experience can align to reveal undiscovered innovation in data strategy.
- An infographic that illustrates the Big Data predictions and trends that can help business leaders shape their strategies and budgets in 2016.
The Dialogue eNewsletter is published 12 times a year and has been designed to inspire customer experience excellence. Each issue contains the best customer-centric thought leadership and in-depth research articles. Click here to subscribe.