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DENVER, Dec. 11, 2014 -- The new year is rapidly approaching, and customer expectations are continuing to grow at an exponential rate. To keep up, companies are investing in the customer experience now more than ever and looking for ways to use technology to deliver more human experiences. Analysts are predicting that as much as 50 percent of product investments will be redirected to customer experience innovations by 2017.1
But how will these investments be spent? Will the dollars be used to simplify customer interactions across channels and devices? Or will they be leveraged to help companies tailor their loyalty programs to meet the unique needs of their customers?
The December issue includes:
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