A One-Way Ticket to Long-Term Profitability


Airlines operate in an environment of constant change—fluctuating markets, frequent mergers and alliances, and volatile economic drivers. Worse, the target continues to move as customers' needs and expectations change and evolve. Keeping pace with these changes means thinking differently. The white paper, “A One-Way Ticket to Long-Term Profitability,” explores how taking a customer-centric approach will help airlines keep pace with all the changes. This includes:

  • Using service as a key differentiator
  • Interacting with customers based on their needs and their value to the organization
  • Adopting a fact-based approach to decisions using customer data as a primary source of insight
  • Embracing new channels
  • Building a customer-focused culture

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