The Next Generation of Retail Customer Interaction


Retail analysts expect an absolute transformation of the retail landscape in the next decade. As the number of channels customers interact across continues to multiply, retailers will need to find a way to meet the changing needs of their customers. The trends and solutions paper, “The Next Generation of Retail Customer Interaction,” explores strategies and technologies for meeting the evolving needs of retail customers. In this paper, you will learn how:

  • Research shows that operational efficiency is the top goal for today’s retailers
  • A single customer-facing technology solution can help optimize the customer experience

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