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The days of one-to-many marketing in the healthcare and pharmaceutical industries are long gone. Just like in other industries, healthcare companies are increasingly putting consumers at the center...

Healthcare is a deeply personal experience between patients, physicians, pharmacists, and health insurers. Because of the intimate nature of medical treatment, patients often develop trusting...

It was nearly impossible to miss spirited discussions about “wearables” at the recent AHIP healthcare conference in Seattle. You may know them as their brand names, such as FitBit or...

This week, leading health plan executives and experts will gather in Seattle for the AHIP Institute conference. The theme of the conference is “Great Minds Thinking Differently – New...

The state of healthcare in the United States has been in the spotlight for years, only ramping up in public scrutiny in the past months. Changes to the healthcare landscape and the influx of new...

As millions of consumers flood the market, the lines between traditional insurance and consumer-driven insurance plans will begin to blur.Over time, the number of consumers purchasing healthcare...