Analytics + Insights
Convert foresight into brilliant results
Harness the power of advanced analytics and machine learning
to convert data into meaningful customer insight.
Data alone isn’t enough
It starts with having the right data – all kinds of data. Qualitative, quantitative,
behavioral, transactional, historical, predictive and prescriptive. Smart brands
sift through it all and identify the really useful information and translate it
into actionable insights that drive business performance.
Turn data into insights and
insights into knowledge
Competitive advantage lies in acting swiftly and ‘in the moment’ to encourage the behaviors you want from customers and employees alike. With a common architecture that can quickly ingest, cleanse, and enrich data from multiple silos, we’re able to extract more complete and accurate information. And enhanced by advanced analytics and machine learning techniques, we deliver the insights businesses need to deliver results.
See things in yourcustomer data that you’ve never seen before
Most organizations have tons of data – the question is, how do you effectively use it to create a competitive advantage? Our solutions help brands unlock data and open the door to powerful insights across their business. Whether you are seeking a 360° view of a customer, analyzing employee performance, or evaluating marketing campaign results, our solutions give brands the right data with the tools to put knowledge into action.
Analytics + Insights Solutions
| Humanity Insights Platform
Get a 360° view of your customers’ needs, behaviors, and preferences in one single platform so that you can deliver amazing customer experiences across every channel.
| Predictive Analytics
Leverage accurate, self-learning models that predict customer actions, from the likelihood to purchase to the probability of turning to a competitor.
| Customer Insights
Generate key insights on customers’ present and future attributes, behaviors, and values, at both an individual and household level.
| CX Analytics
Understand how customers interact with your brand across multiple channels, their level of engagement, and their perceived ease of use.
| Marketing Effectiveness
Evaluate the business impact and effectiveness of both online and offline multimedia investments, through a range of metrics.
| Campaign Analytics
Assess the performance and ROI of marketing campaigns across audience, channels, offers, and creative executions.
| Incentive Optimization
Determine the most optimal allocation of marketing incentives and offers through advanced analytics and applications.
| Real-Time Dashboards
Reduce risks and increase customer satisfaction with analytics efforts that maximize customer participation in product recall initiatives.
| Voice of the Customer
Analyze customer feedback from a variety of mechanisms, including surveys, customer service interactions, social media, and emails.
| Contact Center Analytics
Assess a customer-engagement center’s operations—from both associate and customer perspectives—to improve customer satisfaction.
| Employee Analytics
Examine the hiring, training, and overall performance of employees to inspire the best performance from your workforce.
75% of businesses have no ability to unify customer data from online and offline sources.