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Placing Customer Centricity at the Heart of Healthcare

A look at how healthcare providers, pharmaceuticals, and health insurers are adapting to the changing customer landscape and evolving their patient experiences

 
 

The Affordable Care Act is placing customers in control of their own healthcare coverage. As a result, insurers who were traditionally focused on their B2B customers will have to adopt a customer-centric business model, reorganizing internally around the customer and deploying the necessary solutions to enable the new engagement strategies. The compilation, Placing Customer Centricity at the Heart of Healthcare, uncovers how healthcare providers, pharmaceuticals, and health insurers are adapting to the changing customer landscape and evolving their patient experience. Discover how to:

 
  • Create an omnichannel patient experience to effectively address customer needs across a variety of touchpoints
  • Prepare your contact center with informed associates who have ready access to information
  • Become a trusted advisor by making your company completely available to clients at any time
 

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