6 Ways to Pack a Punch With Paid Search

The future of paid search marketing


Paid search has come a long way from keyword searches. Thanks to advances in technology, brands are shifting away from simply targeting keywords to targeting prospects at the moments that matter most. And it doesn’t stop there – more innovative approaches are just on the horizon.

In this e-book, discover six key areas of paid search that are positioned to upend the marketing landscape, including:

  • Growing video’s capabilities.
  • Keeping up with a mobile-first audience.
  • Ramping up on remarketing.
  • Diving into artificial intelligence.
  • Searching outside the browser.
  • Being relevant with location-based marketing.

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