Customer centricity in the automotive industry is more relevant now than ever before. In today’s evolving marketplace, automotive companies need to be able to connect with their characteristically infrequent customers to drive loyalty and encourage future spend. In this video, Sandra Smith, senior vice president, automotive vertical, TTEC, discusses how emerging tools, such as digital and social media, are helping automotive companies engage with their customers throughout the customer lifecycle in order build relationships, and anticipate and identify future needs.
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