Volume 6 | Issue 1 | 2014 Table of Contents
Your Path to a World-Class Customer Experience
In this issue:
Outlook
What’s Up with WhatsApp?
In February, Facebook acquired mobile messaging service WhatsApp for a whopping $19 billion. That puts its value ahead of some of the world's best-known brands,... more »
Benchmark
Think Global, Act Local
The world is becoming smaller every day. High-speed communications and the abundance of digital channels are connecting consumers and businesses around the world,... more »
Perspectives
The Changing Face of Big Data and Analytics
The enormous amount of data being generated is hard for the human mind to grasp. According to tech researcher IDC, the amount of consumer data captured reached 2.8... more »
The Small World of Customer Experience
Back in the day, the world was quite orderly. The Germans owned engineering; the French were master marketers, the Swiss were the bankers, and so forth—the world... more »
What's New from the Mobile World Congress
Recently, Barcelona played host to the annual Mobile World Congress, where telecom carriers, consumer electronics makers, digital players, and others came together to... more »
Banking’s Most Important Currency: Customer Trust
Retail banking is undergoing a massive disruption. While banks have traditionally been the providers of retail services, they're now facing real competitive... more »
Case Studies
Mobile Loyalty Accelerates Ridership for Montreal Transit
Opportunities don't grow on trees. They need to be uncovered. Often, they are hiding in plain sight, and it takes thinking outside the box to identify them and... more »
Keeping Up a World-Class Experience During Transformation
When people pay for "luxury," what is it they're really getting? Top-tier service. Attention to detail. A personal touch. Overall, a one-of-a-kind... more »
C-Suite Strategies
Telstra Reaffirms Commitment to Customers, Gains Subscribers
Telstra is a company with a longstanding commitment to technology and product leadership. It is currently in the midst of one of the most important transitions in its... more »
Powering the Automotive Customer Experience
Customer experience in the automotive industry has certainly evolved since J.D. "Dave" Power III founded J.D. Power and Associates with his wife at his... more »
Loyalty on a Global Scale
Loyalty programs have emerged as one of the key marketing and revenue-generating tools in the global retail banking industry. Increased strains on costs as well as... more »
Industry Insight
Real time marketing analytics: Customer data optimization best practices
T-Mobile made a splash this year in the U.S. with its campaign to pay customers' early termination fees if they switch to the hot pink operator. AT&T,... more »
Proof Points
Five Opportunities for Improved Payer Experience
With the extended March 31 enrollment deadline fast approaching, the implementation phase is picking up speed, and the spotlight is shifting from the exchanges to... more »
Customer Lessons Learned from the Health Insurance Exchange Rollout
Topping the headlines in the U.S. recently has been the nationwide rollout of health insurance exchanges as part of the Patient Protection and Affordable Care Act,... more »
Strategy Speaks
The Cross-Cultural Customer Experience
I do a lot of international travel for business, sometimes leaving the country 20 or 25 times in a single year, and I'm often asked my opinion about how customer... more »
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