About 30 percent of customers deliver the majority of the average company’s profits, 50 percent add nothing, and 20 percent cost companies money, according to... more »

Detailed customer data is increasingly available from a growing number of sources. Harnessing this information is a priority for any organization looking to transform... more »

Consumers have brands in their hip pocket—and marketers love it. Mobile marketing allows marketers to reach customers anytime, anywhere. And with more than 4... more »

Multinational corporations with numerous operating groups can all too easily adopt disparate cultures, processes, and technologies over time. Creating a common... more »

The basic business and consumer models are broken and most executives don’t know it. Everyone accepts that in today’s environment it is critically... more »

Customer centricity is essential to effective marketing. Astute marketers know this. When making marketing decisions, most marketers know they should recognize the... more »

We are often struck by a sense of déjà vu when reading the “latest” thinking in business, especially in the wake of the recent financial... more »