Inside the ConnectedCustomer Experience
Consumers are moving toward a fully connected world and this accelerating mobility and digitization has made impressing customers harder than ever.
The connected economy means today’s consumers are driven by new demands and expectations for immediacy, personalization, and frictionless experiences in every channel. But how do you deliver?
This e-book provides insight on the needs of the connected customer, and how their changing expectations can be met with digitally-driven experiences. Discover:
- The characteristics of connected customers
- Business imperatives required to meet the needs of connected consumers
- Key tools and technologies to enable the connected experience
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