SMB Customer Onboarding Generates $1 Billion Annually

Online advertising isn’t a new concept. But, for small- and medium-sized businesses (SMBs), launching and managing an online campaign can be overwhelming.

Our client wanted to make it easier for SMB brands to advertise online, and also recognized the revenue potential hiding in the mostly untapped market. We helped the company identify high-value SMB targets, and then designed a customer onboarding program that provides them with the tools they need to be successful.

To date, the program has achieved:

$1 billion generated annually

100,000 self-sufficient SMB advertisers in the first year

$1.9 million generated per account manager every two years


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