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Telecom Giant Beats the Odds with Predictive Churn Modeling

 

The telecom market is no stranger to customer churn. As new entrants continue to crowd the space, it will become even harder for telecom brands to keep customers loyal.

Faced with this challenge, our client, a leader in the industry, needed help retaining its valuable, churn-risky customers. We applied our predictive churn modeling solution to help the company quickly identify those most likely to defect, and then targeted them with relevant, enticing offers.

The results of the predictive churn solution speak for themselves:

50% decrease in churn

15% increase in renewal rates

Tripled save rates

 

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